The coffee charm: understanding the relationship between product design dimensions and Willingness to buy from Starbucks
Article in Manajemen dan Bisnis (March 2023)
The most recent citing publications are shown below. View all 6 publications that cite this research output on Dimensions.
Article in Manajemen dan Bisnis (March 2023)
Article in Microbiology Resource Announcements (November 2022)
Article in International Journal of Hospitality and Tourism Studies (June 2022)