| Title |
Who endorses whom? Meanings transfer in celebrity endorsement
|
|---|---|
| Published in |
Journal of Product & Brand Management, September 2010
|
| DOI | 10.1108/10610421011085767 |
| Authors |
Elina Halonen‐Knight, Leila Hurmerinta |
Mendeley readers
The data shown below were compiled from readership statistics for 350 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | <1% |
| South Africa | 1 | <1% |
| Brazil | 1 | <1% |
| India | 1 | <1% |
| Spain | 1 | <1% |
| Unknown | 344 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 67 | 19% |
| Student > Bachelor | 54 | 15% |
| Student > Ph. D. Student | 39 | 11% |
| Student > Postgraduate | 24 | 7% |
| Student > Doctoral Student | 18 | 5% |
| Other | 51 | 15% |
| Unknown | 97 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 178 | 51% |
| Social Sciences | 20 | 6% |
| Arts and Humanities | 10 | 3% |
| Economics, Econometrics and Finance | 8 | 2% |
| Sports and Recreations | 6 | 2% |
| Other | 27 | 8% |
| Unknown | 101 | 29% |
Attention Score in Context
This research output has an Altmetric Attention Score of 25. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 March 2021.
All research outputs
#1,285,246
of 22,876,619 outputs
Outputs from Journal of Product & Brand Management
#10
of 249 outputs
Outputs of similar age
#4,290
of 97,009 outputs
Outputs of similar age from Journal of Product & Brand Management
#1
of 5 outputs
Altmetric has tracked 22,876,619 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 249 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.7. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 97,009 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 95% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them