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Who endorses whom? Meanings transfer in celebrity endorsement

Overview of attention for article published in Journal of Product & Brand Management, September 2010
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#14 of 266)
  • High Attention Score compared to outputs of the same age (95th percentile)
  • High Attention Score compared to outputs of the same age and source (83rd percentile)

Mentioned by

news
3 news outlets
wikipedia
1 Wikipedia page

Citations

dimensions_citation
113 Dimensions

Readers on

mendeley
367 Mendeley
Title
Who endorses whom? Meanings transfer in celebrity endorsement
Published in
Journal of Product & Brand Management, September 2010
DOI 10.1108/10610421011085767
Authors

Elina Halonen‐Knight, Leila Hurmerinta

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 367 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 2 <1%
South Africa 1 <1%
Brazil 1 <1%
India 1 <1%
Spain 1 <1%
Unknown 361 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 68 19%
Student > Bachelor 53 14%
Student > Ph. D. Student 36 10%
Student > Postgraduate 24 7%
Student > Doctoral Student 19 5%
Other 54 15%
Unknown 113 31%
Readers by discipline Count As %
Business, Management and Accounting 176 48%
Social Sciences 20 5%
Arts and Humanities 10 3%
Unspecified 9 2%
Economics, Econometrics and Finance 8 2%
Other 27 7%
Unknown 117 32%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 25. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 March 2021.
All research outputs
#1,497,671
of 25,373,627 outputs
Outputs from Journal of Product & Brand Management
#14
of 266 outputs
Outputs of similar age
#4,943
of 106,201 outputs
Outputs of similar age from Journal of Product & Brand Management
#1
of 6 outputs
Altmetric has tracked 25,373,627 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 266 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.3. This one has done particularly well, scoring higher than 94% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 106,201 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 95% of its contemporaries.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them